Utilizing Design Thinking and User Experience Research for Effective Agricultural Labor Recruitment Web Application Design
Main Article Content
Abstract
The agricultural sector faces a significant challenge in recruiting a skilled workforce, with both landowners and tenant farmers struggling to find new laborers. Factors such as inadequate rural infrastructure and facilities, coupled with limited technology adoption, have diminished the appeal of working in the agricultural sector. Consequently, agricultural productivity has declined due to a shortage of adequate labor. To address this issue, a prototype web application named “Partner Tani” was designed to facilitate labor recruitment for farmers. The application design process employed the Design Thinking methodology and the User Experience Questionnaire (UEQ) to thoroughly understand user requirements. The design outcomes encompass both user interface and administrator interface components, developed using Figma. The prototype application features functionalities such as login, account registration, profile management, job posting and search, and complaint reporting. Evaluation using the UEQ revealed that the prototype application achieved exceptional scores across all user experience dimensions: Attractiveness (average score: 2,11), Perspicuity (average score: 1,42), Efficiency (average score: 2,33), Dependability (average score: 1,50), Stimulation (average score: 1,75), and Novelty (average score: 1,67). Average scores for Attractiveness, Efficiency, Stimulation, and Novelty fell within the “Excellent” range, while Perspicuity and Dependability scores were above average. These findings indicate that the “Partner Tani” application prototype holds promise in delivering a satisfying and efficient user experience for agricultural labor recruitment.
Article Details
![Creative Commons License](http://i.creativecommons.org/l/by-sa/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright Notice
Authors who publish with Journal of Informatics, Information System, Software Engineering and Applications (INISTA) agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
References
[2] K. E. Pratiwi dan J. P. Moeis, “Dampak Kepemilikan Lahan Pertanian Terhadap Subjective Wellbeing Petani di Indonesia,” Jurnal Ekonomi dan Pembangunan (JEP), vol. 30, no. 2, pp. 157-172, 2022.
[3] T. Kawengian, J. R. Mandey dan N. F. L. Waney, “Curahan Tenaga Kerja pada Usahatani Padi di Desa Lowian Kecamatan Maesaan,” Agri-Sosioekonomi: Jurnal Ilmiah Sosial Ekonomi Pertanian, vol. 15, no. 3, pp. 397-406, 2019.
[4] “Tingkat Pengangguran Terbuka (TPT) Kabupaten Banjarnegara (Persen), 2021-2023,” Badan Pusat Statistik Kabupaten Banjarnegara, Banjarnegara, 2023.
[5] M. Asadillah, “Dengan Potensi Pertaniannya, Wilayah Rakit akan Dioptimalkan sebagai Penyangga Ketahanan Pangan Banjarnegara,” PT. Serayu Digital Media, 2 August 2022. [Online]. Available: https://serayunews.com/dengan-potensi-pertaniannya-wilayah-rakit-akan-dioptimalkan-sebagai-penyangga-ketahanan-pangan-banjarnegara.
[6] “User Interface dan User Experience untuk Mengelola Kepuasan Pelanggan,” Jurnal Sosial Humaniora Terapan, vol. 3, no. 2, pp. 17-31, 2021.
[7] S. Ansori, P. Hendradi dan S. Nugroho, “Penerapan Metode Design Thinking dalam Perancangan UI/UX Aplikasi Mobile SIPROPMAWA,” Journal of Information System Research (JOSH), vol. 4, no. 4, pp. 1072-1081, 2023.
[8] S. Johnson dan R. Yeman, Build Better Systems Faster Industrial Devops, Portland: IT Revolution Press, 2023.
[9] P. J. Driscoll, G. S. Parnell dan D. L. Henderson, Decision Making in Systems Engineering and Management Third Edition, New Jersey: John Wiley & Sons, Inc., 2023.
[10] T. M. Kaban, S. Astiti dan D. A. Prabowo, “Perancangan Aplikasi Pelaporan Harian dengan Design Thinking dan User Experience Questionnaire (UEQ),” JURIKOM (Jurnal Riset Komputer), vol. 10, no. 2, pp. 603-614, 2023.