Sosialisasi dan Workshop Digital Marketing sebagai Upaya Pengembangan Usaha Masyarakat Desa Kalibenda, Kecamatan Ajibarang, Kabupaten Banyumas

Yesy Diah Rosita; Dany Candra Febrianto; Andi Prademon Yunus; Aulia Desy Nur Utomo

doi:10.20895/ijcosin.v4i1.1452

Yesy Diah Rosita Institut Teknologi Telkom Purwokerto https://orcid.org/0000-0003-3614-6725
Dany Candra Febrianto Institut Teknologi Telkom Purwokerto
Andi Prademon Yunus Institut Teknologi Telkom Purwokerto
Aulia Desy Nur Utomo Institut Teknologi Telkom Purwokerto

DOI: https://doi.org/10.20895/ijcosin.v4i1.1452

Keywords: digital marketing, rural communities, workshops, UMKM, skills improvement×

Abstract

Digital marketing has been a foundation for the business development strategy in the digital era. Even though, the utilization of digital marketing is not evenly applied, especially on the rural area such as in Desa Kalibenda, Kabupaten Banyumas. This community service aims to improve understanding and skills on digital marketing to the resident of the Desa Kalibenda for the potential utilization of digital marketing. Through workshop and seminar, participants are introduced to basic concept of the digital marketing such as media social strategies, browser optimization, and data analytics. The workshop shows significant understanding improvement as well as the positive impact on participant skills on utilizing the digital technology for UMKM marketing measured by post-test after the workshop. As a result, the workshop is suggested to continue and extend the similar program for other region to improve the local UMKM competitiveness in the connected digital market.

References

Adi Darmawan, Laksamana, P., Saripudin, & Suharyanto. (2022). Pelatihan Online Content Marketing dan Desain Bagi Pemula Dengan Menggunakan Aplikasi Canva. Jurnal Abdimas Perbanas, 3(1), 32–39. https://doi.org/10.56174/jap.v3i1.477
Ahmad, N. S., Musa, R., & Harun, M. H. M. (2016). The Impact of Social Media Content Marketing (SMCM) towards Brand Health. Procedia Economics and Finance, 37, 331–336. https://doi.org/10.1016/S2212-5671(16)30133-2
Chakti, Gu. (2014). The Book of Digital Marketing. Celebes Media Perkasa.
Dimyati, A., Kumara, D., & Utomo, N. A. (2023). Pengembangan Digital Content Marketing untuk Optimasi Usaha Mikro di Desa Ciampe Udik Kecamatan Ciampea. DEDIKASI PKM, 4(2), 180. https://doi.org/10.32493/dedikasipkm.v4i2.29477
Fitriani, R., Widiyawati, W., Chodijah, S., Satria, S., Sulistyowati, HS., & Hami, A. (2023). Pelatihan Pemasaran Digital Dalam Upaya Meningkatkan Usaha UMKM Pada Makaroni Nampol By MTH Foods. Jurnal Pengabdian Literasi Digital Indonesia, 2(2), 115–125. https://doi.org/10.57119/abdimas.v2i2.48
Rizal Boy Oktavian, & Majid, N. (2022). Implementasi Digital Content Marketing dalam Membangun Brand Awareness Gardiano pada UD Al Athyyah. Zadama: Jurnal Pengabdian Masyarakat, 1(2), 166–174. https://doi.org/10.56248/zadama.v1i2.37
Saputra, R., Sarwoko, E. A., KN, D. M., Rismiyati, R., & Suharto, E. (2021). Digital Marketing untuk Pemberdayaan Masyarakat Binaan Yayasan Sokoguru Ungaran. Martabe : Jurnal Pengabdian Kepada Masyarakat, 4(1), 123. https://doi.org/10.31604/jpm.v4i1.123-130
Stiadi, M., Herlinudinkhaji, D., Ariyanti, Y. D. P., & Erwanti, N. (2021). Pelatihan Pemanfaatan Digital Marketing dalam Pengembangan pemasaran bagi Pelaku UMKM. Bakti Banua : Jurnal Pengabdian Kepada Masyarakat, 2(1), 8–11. https://doi.org/10.35130/bbjm.v2i1.212
Thalib, I., Araz, R. A., Sucipto, K. R. R., Afrizal, Y. H., & Ahmad, S. (2022). Edukasi Digital Marketing Untuk Mendukung UMKM Bertumbuh Di Era Pandemi Covid-19. Jurnal Ilmiah Ecosystem, 22(2), 315–320. https://doi.org/10.35965/eco.v22i2.1558
Yunita, D., Widad, A., Diah, Y. M., & Farla, W. (2021). Pembuatan Content Marketing sebagai Strategi Menumbuhkan Brand Awareness bagi Pelaku Usaha di Era Pandemi Covid-19. Sricommerce: Journal of Sriwijaya Community Services, 2(2), 89–96. https://doi.org/10.29259/jscs.v2i2.38