CETAR (Content Creation Training): Enhancing Footwear Products Market Value in Cangkuang Wetan Village, Bandung Regency

  • Josh Samuel Dumanauw Parahyangan Catholic University, Jalan Ciumbuleuit 94, Bandung 40141, Indonesia
  • Kevin Gunawan Halim Parahyangan Catholic University, Jalan Ciumbuleuit 94, Bandung 40141, Indonesia
  • Jenifer Jenifer Parahyangan Catholic University, Jalan Ciumbuleuit 94, Bandung 40141, Indonesia
  • Heriyandi Pandapotan Sihombing Parahyangan Catholic University, Jalan Ciumbuleuit 94, Bandung 40141, Indonesia
  • Imanuel Alexander Here Parahyangan Catholic University, Jalan Ciumbuleuit 94, Bandung 40141, Indonesia
  • Daniel Hermawan Parahyangan Catholic University https://orcid.org/0000-0002-9336-799X
DOI: https://doi.org/10.20895/ijcosin.v5i1.1663
Keywords: Digital Marketing for MSMEs, Profitability Enhancement Strategies, Digital Business Transformation, Content Creation

Abstract

In the midst digital transformation, MSMEs, especially the West Java Footwear Producers Alliance (ASPAK JABAR) in Indonesia, face new marketing challenges. This study focuses on implementing Content Creation Training (CETAR) to help ASPAK JABAR transition from contract manufacturing to retail by enhancing their digital marketing skills. CETAR includes training in copywriting, public speaking, and video editing. The implementation method of the study uses Pragmatic Action Research (PAC) approach. Results show that CETAR improves ASPAK JABAR's digital marketing abilities, including social media use, copywriting, design, public speaking, and video editing. The program positively impacts MSMEs, enhancing visibility and business opportunities. CETAR is a creative solution for digital marketing challenges, contributing to MSMEs' economic development in Indonesia.

Author Biographies

Josh Samuel Dumanauw, Parahyangan Catholic University, Jalan Ciumbuleuit 94, Bandung 40141, Indonesia

Parahyangan Catholic University, Jalan Ciumbuleuit 94, Bandung 40141, Indonesia

Kevin Gunawan Halim, Parahyangan Catholic University, Jalan Ciumbuleuit 94, Bandung 40141, Indonesia

Parahyangan Catholic University, Jalan Ciumbuleuit 94, Bandung 40141, Indonesia

Jenifer Jenifer, Parahyangan Catholic University, Jalan Ciumbuleuit 94, Bandung 40141, Indonesia

Parahyangan Catholic University, Jalan Ciumbuleuit 94, Bandung 40141, Indonesia

Heriyandi Pandapotan Sihombing, Parahyangan Catholic University, Jalan Ciumbuleuit 94, Bandung 40141, Indonesia

Parahyangan Catholic University, Jalan Ciumbuleuit 94, Bandung 40141, Indonesia

Imanuel Alexander Here, Parahyangan Catholic University, Jalan Ciumbuleuit 94, Bandung 40141, Indonesia

Parahyangan Catholic University, Jalan Ciumbuleuit 94, Bandung 40141, Indonesia

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Published
2025-01-31
Issue
Vol 5 No 1 (2025): Januari 2025
Section
Articles

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