ASKARA: Jurnal Seni dan Desain is a scholarly publication that accommodates the results of research, conceptual studies, and research-based practice in the fields of visual art, visual communication, and design. ASKARA serves as an academic space for disseminating ideas, innovations, and research findings that contribute to the advancement of science, technology, art, and the creative industry.

ASKARA is committed to fostering interdisciplinary discourse by bringing together the perspectives of academics, researchers, practitioners, designers, artists, and students in producing high-quality scholarly publications. Through an objective editorial and peer-review process, ASKARA seeks to become a credible scholarly reference capable of addressing current issues, challenges, and developments in the fields of art and design. Articles published in ASKARA are expected to demonstrate scholarly contribution, novelty, and relevance to the development of both academic knowledge and professional practice, at both the national and international levels.

ASKARA accepts scholarly articles based on original researches, theoretical studies, and research-based practices within the following scope:

• Visual Communication Design
  Typography, Branding & Visual Identity, Information Design, Wayfinding/Signage, Packaging Design, User Interface (UI) & User Experience (UX), Environmental Graphic Design, and Semiotic Theory in Design, among others.

• Product Design
  Industrial Design, Furniture Design, Eco-Design, Human-Centered Design, Ergonomics, Material Innovation, and Product Life-Cycle Strategy, among others.

• Visual Arts
  Painting, Sculpture/Installation Art, Printmaking, Ceramic Art, Art Criticism, Curatorial Studies, Aesthetics, History of Modern & Contemporary Art, and Community-Based Art Practice, among others.

• Photography
  Documentary Photography, Commercial Photography, Fine-Art/Expressive Photography, Photojournalism, and studies of photography as a medium of social critique, among others.

• Videography (Film and Television)
  Film & Video Production, Cinematography, Directing, Screenwriting, Editing/Post-Production, Film Genre Studies, Narrative Analysis, and Audiovisual Production Management, among others.

• Animation and Motion Graphics
  2D/3D Animation, Stop Motion, Visual Effects (VFX), Motion Graphics for Promotional Media, and Character Development and Storyboarding, among others.

• Creative Media & Advertising
  Creative Advertising Strategy, Copywriting, Media Planning, Consumer Psychology in Advertising, and the use of Social Media and Augmented Reality (AR) / Virtual Reality (VR) Technology for campaigns, among others.