PREFERENSI KONSUMEN USIA PRODUKTIF SEBAGAI DASAR PENGEMBANGAN DESAIN PRODUK KERAJINAN SERAT ALAM
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Jul 28, 2026
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Abstract
Produk kerajinan berbahan serat alam menghadapi tantangan kejenuhan pasar akibat variasi desain yang terbatas, sehingga dibutuhkan dasar empiris untuk mengarahkan pengembangan desain produk. Penelitian ini bertujuan memetakan preferensi konsumen terhadap produk kerajinan serat alam sebagai dasar perumusan arahan desain, dengan fokus pada konsumen berusia 20–60 tahun yang memiliki penghasilan mandiri dan pengalaman membeli produk tersebut. Pendekatan yang digunakan adalah deskriptif kuantitatif melalui kuesioner daring kepada seratus responden. Hasil menunjukkan bahwa keunikan menjadi motivasi utama pembelian (83%), diikuti pertimbangan harga dengan alokasi dana tidak lebih dari Rp250.000 dalam sekali pembelian (49%). Sebagian besar responden (55%) bersedia melakukan pembelian di luar rencana apabila produk benar‑benar dibutuhkan. Untuk rencana pembelian berikutnya, kategori dekorasi rumah (35%) dan aksesori (31%) lebih diminati dibandingkan furnitur dan tableware. Jenis serat alam tertentu bukan pertimbangan utama (51%), namun kombinasi serat alam dengan kayu, bambu, atau rotan dinilai lebih menarik (52%). Mayoritas responden menginginkan warna alami (51%) dan menyukai desain dengan teknik anyaman kombinasi (26%) serta teknik lilit (22%). Penelitian ini juga memberikan rekomendasi pengembangan produk kategori dekorasi rumah dan aksesoris yang selaras dengan prefernsi konsumen usia produktif.
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Nur, C. (2026). PREFERENSI KONSUMEN USIA PRODUKTIF SEBAGAI DASAR PENGEMBANGAN DESAIN PRODUK KERAJINAN SERAT ALAM. Askara: Jurnal Seni Dan Desain, 5(1), 442-459. https://doi.org/10.20895/askara.v5i1.2041
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References
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Arif, A., Asyiah, A. K., & Ghonisyah, G. A. A. (2024). Analysis of Consumer Behavior in Buying Interest in Craft Products MSME. Almana, Jurnal Manajemen Bisnis, 8(2), 245–253. https://doi.org/10.36555/almana.v8i2.2486
Bhatta, S. R., Tiippana, K., Vahtikari, K., Hughes, M., & Kyttä, M. (2017). Sensory and emotional perception of wooden surfaces through fingertip touch. Frontiers in Psychology, 8(MAR), 1–12. https://doi.org/10.3389/fpsyg.2017.00367
Crafts Council UK. (2020). Crafts Council The Market for Craft Commissioned by the Crafts Council and Partners. In Morris Hargreaves Mcintyre (Issue May). https://media.craftscouncil.org.uk/documents/Market_for_craft_full_report_2020.pdf
Dazkir, S. S., & Read, M. A. (2012). Furniture Forms and Their Influence on Our Emotional Responses Toward Interior Environments. Environment and Behavior, 44(5), 722–734. https://doi.org/10.1177/0013916511402063
Elfaleh, I., Abbassi, F., Habibi, M., Ahmad, F., Guedri, M., Nasri, M., & Garnier, C. (2023). A comprehensive review of natural fibers and their composites: An eco-friendly alternative to conventional materials. Results in Engineering, 19(April), 101271. https://doi.org/10.1016/j.rineng.2023.101271
Erni, N., S, I. K., & Widayanti, R. (2021). Identification of Knowledge Management System for Quality Improvement. International Seminar on Industrial Engineering and Management, 100–106.
Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of Convenience Sampling and Purposive Sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1. https://doi.org/10.11648/j.ajtas.20160501.11
Fadilah, P. N., Pudail, M., & Alfiyanto, A. N. (2023). Analysis of Consumer Behavior Factors in Purchasing Woven Bag Craft Products in the Perspective of Maqāṣid Al-Sharīʿah (Case Study of Presidio Village, Grabag District, Magelang Regency). JESI (Jurnal Ekonomi Syariah Indonesia), 13(2), 287. https://doi.org/10.21927/jesi.2023.13(2).287-300
Febriani, R., Arumsari, A., & Puspitasari. (2022). Implementation of natural fibre materials in home living textile products for community with the “Back to Nature” lifestyle trend. Embracing the Future: Creative Industries for Environment and Advanced Society 5.0 in a Post-Pandemic Era, 134–138. https://doi.org/10.1201/9781003263135-27
Habibie, S., Suhendra, N., Roseno, S., Setyawan, B. A., Anggaravidya, M., Rohman, S., Tasomara, R., & Muntarto, A. (2021). Serat Alam sebagai Bahan Komposit Ramah Lingkungan, Suatu Kajian Pustaka. Jurnal Inovasi Dan Teknologi Material, 2(2), 1–13.
Karimah, A., Ridho, M. R., Munawar, S. S., Adi, D. S., Ismadi, Damayanti, R., Subiyanto, B., Fatriasari, W., & Fudholi, A. (2021). A review on natural fibers for development of eco-friendly bio-composite: characteristics, and utilizations. Journal of Materials Research and Technology, 13(June), 2442–2458. https://doi.org/10.1016/j.jmrt.2021.06.014
Karimah, A., Ridho, M. R., Munawar, S. S., Ismadi, Amin, Y., Damayanti, R., Lubis, M. A. R., Wulandari, A. P., Nurindah, Iswanto, A. H., Fudholi, A., Asrofi, M., Saedah, E., Sari, N. H., Pratama, B. R., Fatriasari, W., Nawawi, D. S., Rangappa, S. M., & Siengchin, S. (2021). A comprehensive review on natural fibers: Technological and socio-economical aspects. Polymers, 13(24). https://doi.org/10.3390/polym13244280
Krifa, M., & Gnanasekar, V. K. (2025). Perspectives on Natural Fibers’ Competitiveness and Sustainability. Fibers, 13(2), 10–13. https://doi.org/10.3390/fib13020014
Kumar, J. S., Narayanan, J. S., & Saravanan, D. (2023). An Analysis of Consumer Attitude towards Art and Craft Products. Journal of Propulsion Technology, 44(5), 3133–3141. https://doi.org/10.52783/tjjpt.v44.i5.3192
Lehdonvirta, V., Oksanen, A., Räsänen, P., & Blank, G. (2021). Social Media, Web, and Panel Surveys: Using Non-Probability Samples in Social and Policy Research. Policy and Internet, 13(1), 134–155. https://doi.org/10.1002/poi3.238
Memon, M. A., Thurasamy, R., Ting, H., & Cheah, J. H. (2025). Purposive Sampling: a Review and Guidelines for Quantitative Research. Journal of Applied Structural Equation Modeling, 9(1), 1–23. https://doi.org/10.47263/JASEM.9(1)01
Nanjundeswarswamy, T. S., & Suraksha, J. T. (2025). Exploring The Impact of Demographic Factors on Consumer Buying Behavior for Organic Foods. Journal of Innovations in Business and Industry, 03(04), 299–308. https://doi.org/10.61552/JIBI.2025.04.009
Setiawan, D., Syakir, S., Rahmadani, N. K. A., & Hidayat, A. (2026). Soul of Wood: A Systematic Review on Integrating Aesthetic Bio-Aesthetics and Engineering Functionality (2003–2025). Journal of the Korean Wood Science and Technology, 54(3), 325–346. https://doi.org/10.5658/WOOD.2026.54.3.325
Solomon, D. G. (2020). Application of Natural Fibers in Environmental Friendly Products. International Journal of Environmental Sciences & Natural Resources, 25(4). https://doi.org/10.19080/ijesnr.2020.25.556169
Suparno, O. (2020). Potensi Dan Masa Depan Serat Alam Indonesia Sebagai Bahan Baku Aneka Industri. Jurnal Teknologi Industri Pertanian, 30(2), 221–227. https://doi.org/10.24961/j.tek.ind.pert.2020.30.2.221
Tawil, N., Elias, J., Ascone, L., & Kühn, S. (2024). The curvature effect: Approach-avoidance tendencies in response to interior design stimuli. Journal of Environmental Psychology, 93(April 2023), 102197. https://doi.org/10.1016/j.jenvp.2023.102197
Wahyuni, S. (2025). Evaluating Innovation Factors (Authenticity , Packaging , Product and Process) in Traditional Indonesian Handicrafts : A Consumer-Centric Approach to Enhancing Market Competitiveness. Golden Ratio of Marketing and Applied Psychology of Business, 5(2), 355–370.
Wardhana, A. (2024). Perilaku Konsumen di Era Digital (M. Pradana (ed.); 1st ed.). CV. Eureka Media Aksara.
Zindel, Z. (2023). Social Media Recruitment in Online Survey Research: A Systematic Literature Review. Methods, Data, Analyses, 17(2), 207–248. https://doi.org/10.12758/mda.2022.15